India's First Professional Women's Water Polo League
BWPL
blu water polo leagUe
ONE ARENA.
EIGHT TRIBES.
THE LEAGUE IS HERE
More Than A Tournament.
A National Movement.
BLU Water Polo League (BWPL) is India's first professional franchise-based women's water polo league, initiated by Blutik, with a vision to transform one of the world's most exciting Olympic sports into a premium entertainment experience. BWPL brings together the country's finest women athletes, internationally recognized players, celebrity team owners, leading brands, and passionate fans on one competitive stage. Every season features city-based franchises competing in high-intensity matches designed for television, digital platforms, and unforgettable live experiences.
More than just a sporting competition, BWPL is a movement dedicated to empowering women athletes, inspiring the next generation, and building a sustainable sports ecosystem in India. Through world-class production, professional league management, strategic partnerships, and nationwide fan engagement, BWPL is redefining the future of women's sports.
With every match, every franchise, and every championship, BWPL aims to create new sporting heroes, stronger communities, and one of India's most valuable sports properties.
28 MINUTES OF WAR.
BWPL
ONE ARENA. EIGHT TRIBES. 28 MINUTES OF WAR.
Every pass. Every goal. Every moment matters.
The stage for India's next generation of champions.
WHY BWPL ?
The Next Big Sports Property In India
As India embraces new sporting experiences beyond cricket, BWPL is set to redefine the future of women's sports. As the country's first professional women's water polo league, BWPL combines the speed and intensity of a 28-minute match format with world-class production built for television, digital platforms, and live audiences. Backed by celebrity-owned franchises and a growing fan base among youth and women, the league creates a unique platform for entertainment, brand partnerships, and long-term commercial growth, making it one of India's most exciting emerging sports properties.
Why Now?
India's sports economy is booming – beyond cricket.
$130B PROJECTED INDIAN SPORTS ECONOMY BY 2030
New franchise leagues across kabaddi, football, volleyball & kho kho built audiences and sponsor bases from a standing start.
STREAMING
Reaching millions of viewers through television, OTT platforms, and mobile-first digital experiences. BWPL is built for modern audiences with short-form content, live broadcasts, and year-round engagement across social media.
SPONSORS
Brands are actively seeking premium, uncluttered sports properties that deliver high visibility and meaningful audience engagement. BWPL offers exclusive branding opportunities, celebrity associations, and integrated marketing across broadcast, digital, and live events.
TALENT
India has a growing pool of skilled women water polo athletes ready to compete on a professional stage. BWPL provides a platform for elite competition, career growth, national recognition, and international exposure.
MEDIA & FAN ENGAGEMENT
A digital-first league designed to build passionate fan communities through interactive content, influencer collaborations, live experiences, merchandise, and year-round engagement, creating lasting value for fans, partners, and franchises.
PROOF IT WORKS
Pro Kabaddi turned an unknown sport into a nit.
435M
Season 1 TV Reach
Proving the power of emerging sports.
₹900 Cr
Media Rights Deal
Strong demand for premium sports content.
$3.9B
IPL Brand Value
Built through fans, brands, and media.
$100M+
Top Franchise Value
Creating long-term commercial success.
A controlled-cost, short-format league can reach hundreds of millions — and pay its franchises.
Speakers
Harry Williams
Akira Lee
Veronika Zakharova
Ann Jacobs
Lissa Cross
Murty Yang
Sheldon Smith
Jason Guhl
What is BWPL?
A franchise-based, single-venue, broadcast-first professional water polo league.
LEAGUE OVERVIEW
08
Franchises
16
Celebrity
120+
Athletes
16
League Matches
01
Champion
GAME FORMAT
01
International
Venue
04
Quarters
x 7 min
30
Second Shot Clock
13
Players Per Squad
28
Minutes Per Match
The teams
Eight cities.One obsession.
MUMBAI MARLlNS_
DELHI DOLPHINS_
BENGALURU BARRACUDAS_
KOLKATA KRAKENS_
CHENNAI STINGRAYS_
HYDERABAD HAMMERHEADS_
PUNE PIRANHAS_
KOCHI TRIDENTS_
One Arena. All Eyeballs.
BWPL is broadcast-first: the inaugural season is staged at one international standard venue — not toured.
BWPL MODEL
1 venue, all televised
Concentrated, predictable cost
One world-class broadcast build
A packed, electric arena
OLD MODEL
8 venues, home & away
High travel & staging cost
Diluted production quality
Half-empty stands on camera
Not a tournament.
A takeover — of screens, cities and prime time.
Powered by Stars. Driven by Talent.
BWPL blends celebrity influence, international excellence, and emerging Indian talent to create a league that delivers unforgettable competition and lasting fan engagement.
Celebrity Icons
Every BWPL franchise is represented by two celebrity icons who bring unmatched visibility, fan engagement, and cultural influence.
International Athletes
World-class athletes bring international experience, elite skills, and unmatched competitiveness, raising the standard of every match
Rising Talent
Young indian athletes gain a professional platform to perform, grow, and become the next generation of sporting stars.
Empowering Women Athletes
BWPL is creating India's premier platform for women water polo athletes. By combining elite competition with professional opportunities, the league is building champions and inspiring future generations.
National Recognition
Professional Opportunities
Career Development
Elite Competition
Global Exposure
BUSINESS MODEL
BWPL follows a centralized franchise model where league rights are managed centrally, while franchises focus on building local fans and revenue.
Central League
Manages media rights, sponsorships, broadcasting, and league operations.
Revenue Distribution
League revenue is shared to support franchises, players, and future growth.
City Franchises
Generate local income through sponsors, tickets, merchandise, and fan engagement.
REVENUE STREAMS
Media & Broadcasting
Television, streaming rights, and digital distribution.
Sponsorship & Partnerships
League and franchise sponsorship opportunities.
Fan Revenue
Ticket sales, hospitality, and premium experiences.
Merchandise & Licensing
League and franchise sponsorship opportunities.
Television, streaming rights, and digital distribution.
FRANCHISE VALUE
BWPL creates long-term franchise value through sustainable operations, growing brand equity, and expanding commercial opportunities.
Lean Operations
Lower operating costs improve long-term returns.
Brand Appreciation
Franchise value grows with league popularity.
Commercial Growth
New partnerships unlock future revenue opportunities.
COMMERCIAL OPPORTUNITIES
Title Sponsorship
Exclusive league naming rights and branding.
Streaming Rights
Live broadcast and digital media exposure.
Hospitality
VIP experiences and corporate partnerships.
Travel Partners
Official travel and logistics collaborations.
Merchandise
Official apparel, retail, and licensing.
The Business Behind the Game.
BWPL is built on a scalable business model designed for sustainable growth. From media rights to franchise expansion, every element is focused on creating long-term commercial value.
Why invest now
BWPL
Creating Champions. Inspiring Generations.
